# Is there a platform fee for sending messages via utility template?

**URL:** <https://community.yellow.ai/t/is-there-a-platform-fee-for-sending-messages-via-utility-template/5615>\
**Category:** General\
**Tags:** subscription-queries\
**Created:** [August 11, 2025, 4:53am UTC](https://community.yellow.ai/t/is-there-a-platform-fee-for-sending-messages-via-utility-template/5615 "2025-08-11T04:53:14Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![Rajat\_Kiran](https://yyz1.discourse-cdn.com/flex035/user_avatar/community.yellow.ai/rajat_kiran/32/3651_2.png) [@Rajat\_Kiran](https://community.yellow.ai/u/Rajat_Kiran)\
**Post date:** [August 11, 2025, 4:53am UTC](https://community.yellow.ai/t/is-there-a-platform-fee-for-sending-messages-via-utility-template/5615/1 "2025-08-11T04:53:14Z")

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Hi, I would be sending close to 40k messages per month. In this case:

1. “What’s my per-conversation rate after the free 1k?”
2. “Does yellow ai mark up WhatsApp rates or pass them through at cost?”
3. “Can I switch to flat fee if our monthly volumes grow above X?”

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**Author:** ![Bhargavi\_Chinnappa](https://yyz1.discourse-cdn.com/flex035/user_avatar/community.yellow.ai/bhargavi_chinnappa/32/1572_2.png) [@Bhargavi\_Chinnappa](https://community.yellow.ai/u/Bhargavi_Chinnappa)\
**Post date:** [September 9, 2025, 12:31pm UTC](https://community.yellow.ai/t/is-there-a-platform-fee-for-sending-messages-via-utility-template/5615/2 "2025-09-09T12:31:15Z")

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@Rajat you can refer to this doc:

> **[WhatsApp pricing policy | yellow.ai](https://docs.yellow.ai/docs/platform_concepts/channelConfiguration/WA-pricing)**
>
> Meta has introduced a new per-message pricing model for WhatsApp Business Platform and APIs.